About Hospitality Rituals

The world of hospitality is evolving, and so are the rituals that shape the guest experience.

Pastry and coffee are no longer just products to be consumed. They have become part of a broader experience: expressing a venue’s identity, reflecting the vision of the professionals behind them, and redefining the art of welcoming guests.

This is the inspiration behind Hospitality Rituals by SIGEP World, a new project exploring the evolution of the guest experience in contemporary hospitality, in collaboration with Cesare Murzilli, Corporate Executive Pastry Chef - Lungarno Collection and Lavazza.

The format brings some of the most compelling interpretations of international hospitality to SIGEP World, turning them into moments to experience, observe and share.

Hospitality Rituals is within an invitation-only experiential space, where product, signature creations, ritual, presentation and service come together.