A distinctive element of the 46th edition of SIGEP WORLD is the presence of Saudi Arabia as Guest Country, a recognition of the country's increasingly central role in the global panorama of hospitality and catering. With the prestigious appointment of Expo 2030 on the horizon, Saudi Arabia is positioned as a strategic market, characterised by rapid economic growth and a strong interest in innovative technologies.
SIGEP WORLD thus becomes a privileged platform for fostering dialogue between Italian excellence and the main players on the Saudi Arabian market. A delegation of top buyers, including leading companies such as Barn's, the coffee shop chain with more than 800 outlets, Elite Hospitality/Al-Nahla Group, a leading player in the hospitality sector, and Al Tazaj, a quick service restaurant chain with more than 120 establishments, will enrich the event with their presence.
This participation represents a unique opportunity for exhibiting companies, which can establish strategic partnerships and expand their presence in a rapidly expanding market. SIGEP WORLD thus confirms its role as an international hub for innovation and development in the foodservice sector, looking to the future with a global vision.
PUBLICATION
19/01/2025
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