Innovation Bar: the future of coffee and out-of-home consumption
The Innovation Bar is SIGEP WORLD's new concept area that combines cutting-edge technology, creativity and experimentation to redefine coffee and beverage consumption outside the home. It is a unique place where the past, present and future of the sector intertwine: tradition that inspires, innovation that transforms, and vision that anticipates what is to come.
Here, professional coffee machines — from traditional espresso to super-automatic models — meet artificial intelligence and plant-based products, giving rise to solutions that respond to new consumer demands and international trends. The Innovation Bar is not just an exhibition space, but a veritable laboratory of ideas, where baristas, brands and technology companies take center stage.
Why participate?
Relieve the past through the traditions and culture of coffee.
Experience the present with solutions that combine automation, creativity and sustainability.
Discover the future with AI applications and formats that are changing the way products are consumed outside the home.
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