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47th edition 16-20 January 2026 Rimini Expo Centre, Italy
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WILL SUPER-AUTOMATIC MACHINES REPLACE BARISTAS?

Sustainability District - Hall B1

It’s not an idle question. Today’s machines are increasingly sophisticated, and in the case of the most advanced models, it’s artificial intelligence that controls the mechanisms and regulates the dispensing. As a result, the cup quality has become flawless, and super-automatic machines pose a daily challenge to baristas. But there’s more. A super-automatic machine was even chosen by the SCA (Specialty Coffee Association) to steam milk for the competitors in the latte art competition. And what about traditional cafés? Abroad, many bars prominently feature super-automatic machines; in Italy, less so. But this is just the beginning. The increasingly widespread difficulty in finding staff might be the tipping point.

Organized by: COMUNICAFFE'

18 gennaio , 11:00 - 12:15

Language

italiano

Simultaneous translation available

Inglese

Category

Coffee

Type

Talks

Speaker

Michele Mastrocola

Michele Mastrocola

Director Partner Channel

Francesco Sanapo

Francesco Sanapo

Founder Ditta Artigianale

Mario  Vicentini

Mario Vicentini

Journalist

Andrea Pozzolini

Andrea Pozzolini

CEO, Rhea Vendors Group

Antonio Malvasi

Antonio Malvasi

Author

Maurizio Giuli

Maurizio Giuli

Chief Strategy Officer, CSO, of Simonelli Group and Sustainability Specialist