EUDR, FROM CHALLENGE TO OPPORTUNITY: EXPERIENCES FROM THE SUPPLY CHAIN WITH FAIRTRADE

With the entry into force of the European Union Deforestation Regulation (EUDR), the coffee and cocoa sectors are facing the need for concrete, traceable, and timely solutions. During this session, Fairtrade Italia will present its strategy for supporting supply chains by showcasing the operational tools developed to achieve compliance, from guidance documents and due diligence dossiers to platforms for sharing satellite monitoring data. At the heart of the session will be the voices of partner companies, which will share their experiences, the challenges they have encountered, and the practical value of collaborating with Fairtrade to transform a complex regulatory obligation into a lasting competitive advantage while safeguarding farming communities. This initiative is part of the European project LIFE FairThrive, co-funded by the European Union (LIFE Programme), which aims to support and train micro, small, and medium-sized enterprises (SMEs) in meeting the requirements of the European Deforestation Regulation and ensuring their readiness for compliance.