Alessandra Provasi

Alessandra Provasi is the Marketing Director of Alice Pizza, where she guides the strategic and commercial vision of the brand through brand building, digital, performance, and customer experience activities for one of the most iconic pizza by the slice brands in Italy and abroad. With over 17 years of experience in marketing in the food retail and consumer goods sector, Alessandra has developed cross-functional skills in go-to-market, brand strategy, CRM, local store marketing, and digital advertising, combining analytical rigor and creativity. Before joining Alice Pizza, she held key roles in structured companies and fast-growing businesses, helping to transform market insights into impactful campaigns and memorable consumer experiences. In her current role, Alessandra coordinates initiatives that strengthen brand awareness, drive awareness, stimulate digital conversion, and enhance customer relationships at every touchpoint. She also participates in product development together with the Academy and is responsible for coordination with Operations.