Innovation Bar: discover the new area

The Innovation Bar is SIGEP WORLD's new concept area that combines cutting-edge technology, creativity and experimentation to redefine coffee and beverage consumption outside the home. It is a unique place where the past, present and future of the sector intertwine: tradition that inspires, innovation that transforms, and vision that anticipates what is to come.

Here, professional coffee machines — from traditional espresso to super-automatic models — meet artificial intelligence and plant-based products, giving rise to solutions that respond to new consumer demands and international trends. The Innovation Bar is not just an exhibition space, but a veritable laboratory of ideas, where baristas, brands and technology companies take center stage.